A Custom Listing Strategy for 36 Vienna
A polished market, pricing, and marketing plan designed specifically for your Harbor Ridge home.
36 Vienna is more than a 3-bedroom home in Harbor Ridge. It is a rare front-row reservoir-view opportunity inside one of Newport Beach's most coveted 24-hour guard-gated communities.
Prepared for Dennis Kuhl & Michelle Hatch · Lisa Hoover · First Team Real Estate
Personalized Welcome
Dennis & Michelle, this was built specifically for your home.
This strategy hub was created to give you a clear, organized view of how we will position, price, and market 36 Vienna.
Our goal is simple: to help you make confident decisions by showing you the market data, the buyer psychology, the lifestyle story, and the marketing strategy behind the sale. This is not meant to replace our in-person conversation — it gives you a polished overview of the plan so you can see your home is being approached with preparation, intention, and strategy.
About
About Lisa Hoover
A First Team Real Estate agent serving Newport Beach and the surrounding coastal communities.
Lisa Hoover has been a resident of Newport Beach since childhood and as such her knowledge of the multiple markets and client base offers luxury real estate investors more than a wealth of knowledge about Orange County's coastal communities. Lisa's personality is loved by all. Her open, insightful, inquisitive and warm nature makes every transaction a pleasurable experience for both buyers and sellers. Her positive attitude results from understanding her markets, focusing on clients' goals, and presenting advantageous opportunities that enable people to buy and sell with confidence. Hoover is very active in her community and is a long standing member of the Pacific Club, past president of the Women's Investment Club and is a donor to many charitable organizations.
Realizing the special needs of the luxury homeowner, First Team Real Estate developed a new high end properties division in Newport Beach. We provide value to our clients by uniting the strength and market dominance of First Team Real Estate with the specialized services and tools of our luxury affiliates including Luxury Portfolio. The First Team Real Estate Newport Beach office is redefining the luxury home market with customized marketing tools and cutting edge technology, available to both buyers and sellers, which will take the real estate market to new heights and into the next century.
Awards & Recognition
Client Testimonials
What Clients Say
Relationships, repeat clients, and referrals — the strongest measure of how we deliver for the families we serve.
“Lisa is a great realtor! We have moved multiple times and worked with many realtors in the past. We really appreciate the ease of working with her because of her strong communication skills. Living out of state and trying to sell a home is difficult. Lisa was our right hand person. She was able to meet movers and acquire different bids on projects that needed estimates. She was quick to answer texts and was available to be on the property site when requested. We would highly recommend Lisa for realtor services.”
“Lisa is a true professional, who is extremely knowledgable about the local real estate market and trends. She helped us purchase investment property that, with her help, we will turn into our dream vacation home. As buyers from out of state, Lisa had to manage us and most of the transaction remotely. In doing so, she displayed her incredible communication skills, her dedication to helping us find the absolute perfect place, and her willingness to work all hours to answer our questions. She was a strong and patient negotiator, but with a sincere and warm personality that helped her gain the respect and trust of the selling agents. Even now that the transaction is over, she has continued to help and act as our local liaison. Not only have we gained a new house and new agent for life in Orange County, we've gained a new friend.”
“Lisa Hoover is such a great realtor and a top notch professional. She made this experience so enjoyable and comfortable every step of the way, and was such a pleasure to work with. If me and my family ever decide to move and buy another house in the future, she will no doubt be my realtor of choice.”
“I had the pleasure working with Lisa Hoover at First Team. She made us feel special, went over and beyond and exceeded our expectations! I used other realtor's in the past, I now have only one from this day forward (Lisa Hoover).”
Recently Sold
Orange County Sold by Lisa
A snapshot of recent closings — proof of the pricing strategy, marketing, and negotiation results we deliver in this market.
Sold$3,100,000
11 Toulon
Newport Beach, CA 92660
Represented Seller
View Listing
Sold$2,375,000
5 Vienna
Newport Beach, CA 92660
Represented Buyer & Seller
View Listing
Sold$5,650,000
601 Lido Park Drive 2A-2B
Newport Beach, CA 92663
Represented Seller
View Listing
Sold$12,590,000
15 Shoreline
Newport Coast, CA 92657
Represented Buyer
View Listing
Sold$2,500,000
9642 James Circle
Villa Park, CA 92861
Represented Seller
View Listing
The Opportunity at a Glance
The Opportunity at a Glance
The strongest listings are built around clarity. For 36 Vienna, the opportunity is to position the home around the features that are hardest for Harbor Ridge buyers to recreate.
Front Row View of San Joaquin Reservoir
An unobstructed, protected vista of the reservoir and the open hillsides beyond — a view that cannot be replicated or built next to.
Downstairs Primary Bedroom with Walk-in Closet
A true single-level primary suite — exceptionally rare in Harbor Ridge and a powerful draw for move-up, downsizing, and lock-and-leave buyers.
Indoor-Outdoor Living
Generous sliders and patios connect the main living areas to the outdoor entertaining space, framed by the reservoir view.
Tranquil Treehouse Setting
Mature landscaping and elevated topography give the home a private, treehouse-like feel — quiet, green, and utterly removed from the street.
Built-In BBQ & Outdoor Dining
A turnkey outdoor kitchen and dining area designed for everyday Newport Beach evenings and weekend entertaining.
24-Hour Guard-Gated Harbor Ridge
Round-the-clock security, manicured grounds, community pool, spa, and tennis — the lifestyle infrastructure today's luxury buyer expects.
Positioning Strategy
How We Will Position 36 Vienna
The most effective positioning for this home is not just '3 bedrooms in Newport Beach.' The stronger story is that 36 Vienna offers a combination of features that are extremely difficult to find together in Harbor Ridge: a front-row reservoir view, a downstairs primary suite, true indoor-outdoor living, and the security of a 24-hour guard-gated community minutes from the coast.
The Reservoir-View Advantage
Front-row reservoir homesites in Harbor Ridge come to market rarely. The view is permanent, the privacy is built in, and the daily quality of life is something buyers tour for years to find.
Near Beach
Minutes to Corona del Mar, Big Corona, and the Newport Coast beaches — the daily proximity to the Pacific that defines this market.
Luxury Living
A 24-hour guard-gated community with community pool, spa, and tennis courts — the lifestyle amenities luxury buyers expect to inherit on day one.
Restaurants
Walking distance and a short drive to Fashion Island, Newport Center, Corona del Mar Village, and the curated dining scene of coastal Orange County.
World-Class Shopping
Fashion Island and South Coast Plaza both within minutes — among the most prestigious retail destinations on the West Coast.
Schools
Award-winning Newport-Mesa Unified and proximity to top private schools — a quiet, lasting reason families anchor in Harbor Ridge.
The Neighborhood
Why Buyers Are Drawn to Harbor Ridge
Harbor Ridge is one of Newport Beach's most established guard-gated luxury communities — a hillside enclave above Newport Center with panoramic ocean, harbor, reservoir, and city-light views. It offers the security, amenities, and lifestyle infrastructure that buyers from across the country actively search for when relocating to the coast.
24-Hour Guard-Gated Security
Manned entry gates and round-the-clock patrol — the lifestyle baseline that luxury and lock-and-leave buyers prioritize.
Reservoir & Hillside Views
Front-row sites overlook the San Joaquin Reservoir and protected open space — permanent views that cannot be built out.
Community Pool, Spa & Tennis
Resort-style amenities maintained by the HOA — a real, daily advantage for residents and a strong selling story for buyers.
Minutes to Fashion Island & Newport Center
World-class shopping, dining, and the Newport business core just down the hill — convenience few coastal communities can match.
Newport-Mesa Schools
Access to top-rated Newport-Mesa Unified campuses plus proximity to renowned private school options.
Coastal Lifestyle, Hilltop Privacy
Minutes to Corona del Mar and Newport Harbor, with the privacy and elevation of a hilltop guard-gated enclave.
"The emotional appeal of Harbor Ridge is the calm at the top of the hill — the gates close behind you, the view opens up, and the rest of the world quiets down."
Demand Profile
Who Is Most Likely to Respond to This Home?
The most likely buyer pool is made up of people looking for a turnkey Newport Beach home inside a 24-hour guard-gated community, with the security, views, and amenities that Harbor Ridge uniquely delivers.
Second-Home Buyers
Buyers from inland California, Arizona, and out of state who want a turnkey Newport Beach retreat behind a guarded gate.
Vacation Living
Buyers prioritizing a low-maintenance home with resort-style amenities for weekend and seasonal use.
Move-Up Buyers
Newport Beach families graduating into a guard-gated address with views, community amenities, and long-term value.
Downsizing Buyers
Empty nesters drawn to the rare downstairs primary suite, single-level living, and lock-and-leave ease of a gated community.
View-Driven Luxury Buyers
Buyers searching specifically for permanent, unobstructed views — and the rare front-row reservoir sites in Harbor Ridge.
Lock-and-Leave Coastal Buyers
Bicoastal and international buyers who need 24-hour security, HOA-managed grounds, and a true turnkey lifestyle.
Market Snapshot
Current Market & CMA Snapshot
The pricing strategy for 36 Vienna is grounded in the most relevant Harbor Ridge sales, current Newport Beach buyer activity, and the difference between simply being on the market and being positioned correctly.
Low Price
$1,950,000
High Price
$3,200,000
Average Price
$2,537,500
Median Price
$2,437,500
Avg $/Sq Ft
$1,043
Avg DOM
60 days
Comparable Sales Summary
| Address | Status | Price | Sold | $/SqFt | DOM | Bd | Ba | SqFt |
|---|---|---|---|---|---|---|---|---|
| 25 Lucerne St, Newport Beach | Active | $3,000,000 | — | $1,226 | 84 | 3 | 3 | 2,446 |
| 26 Coventry #25, Newport Beach | Active | $3,185,000 | — | $1,306 | 172 | 3 | 3 | 2,438 |
| 5 Vienna, Newport Beach | Closed | $2,375,000 | 08/07/2025 | $1,080 | 60 | 2 | 2 | 2,200 |
| 14 Lucerne, Newport Beach | Closed | $2,500,000 | 08/12/2024 | $856 | 67 | 3 | 3 | 2,921 |
| 16 Lucerne, Newport Beach | Closed | $3,200,000 | 02/12/2026 | $972 | 119 | 4 | 4 | 3,293 |
| 24 Coventry, Newport Beach | Closed | $1,950,000 | 08/15/2025 | $1,044 | 11 | 2 | 2 | 1,868 |
| 10 Lucerne, Newport Beach | Closed | $2,100,000 | 04/18/2024 | $1,049 | 33 | 2 | 2 | 2,002 |
| 1 Coventry, Newport Beach | Closed | $3,100,000 | 07/12/2024 | $816 | 70 | 4 | 4 | 3,800 |
Source: CMA, prepared for 36 Vienna.
Pricing Strategy
Recommended Pricing Strategy
Confident, strategic, and market-aware.
Based on the current Harbor Ridge sales, active competition, and the specific strengths of 36 Vienna, the most responsible estimated value range will be finalized from the CloudCMA and presented in person.
Too Low
May create activity, but risks leaving money on the table given the rarity of front-row reservoir views and a downstairs primary in Harbor Ridge.
Strategic Launch
The best balance between confidence and demand. The goal is to attract serious Harbor Ridge buyers quickly, generate urgency, and preserve negotiating leverage.
Too High
May cause buyers to compare the home unfavorably against larger or more upgraded Harbor Ridge inventory, creating longer market time and potential price reductions.
36 Vienna has several meaningful advantages: a front-row reservoir view, downstairs primary with walk-in closet, true indoor-outdoor living, built-in BBQ, and 24-hour guard-gated Harbor Ridge. The launch strategy will balance confidence with strong early demand.
Marketing
The Marketing Plan
More than exposure. A coordinated demand strategy.
The marketing for this Harbor Ridge home is designed to make buyers understand the full value of the property before they ever step through the door. The campaign combines premium visuals, lifestyle storytelling, targeted digital exposure, and strong launch momentum.
Property Preparation
A walk-through with prioritized recommendations for paint, landscaping, decluttering, lighting, and small improvements that move buyer perception.
Premium Photography
Professional photography that captures the reservoir view, downstairs primary suite, outdoor dining area, and the Harbor Ridge setting.
Aerial Drone Photography & Video
FAA-licensed drone stills and a flyover clip that showcase the front-row reservoir view, the home's elevation, and the Harbor Ridge enclave.
3D Matterport Virtual Tour
A fully navigable 3D walk-through for out-of-area and second-home buyers — featured on the MLS, the listing site, and social media.
Lifestyle Videos
Short-form videos that sell the unique aspects of the home and the Harbor Ridge lifestyle — the gate, the views, the pool and tennis, and the proximity to Fashion Island and the coast.
Floor Plan & Feature Story
A clear floor plan and feature sheet that highlights the downstairs primary, the indoor-outdoor flow, and how the home lives day to day.
Targeted Syndication
First Team's LeadingRE relocation network and the Sneak Preview platform plus distribution to 2,000+ sites including Zillow, Redfin, Realtor.com, Homes.com, and Trulia.
Funded Social Ad Campaign
A dedicated paid social budget across Facebook, Instagram, and YouTube targeting Newport Beach, coastal Orange County, and second-home buyers.
Digital Launch Campaign
Coordinated social, email, syndication, and paid placement designed to maximize attention during the critical first week on market.
Open House Strategy
An open house plan designed to concentrate buyer traffic, generate urgency, and gather actionable showing feedback.
Buyer Psychology Messaging
Listing copy and marketing assets engineered around the features Harbor Ridge buyers care most about: views, security, single-level living, and amenities.
Weekly Reporting & Adjustment
Weekly reviews of showing activity, online engagement, and competing inventory so we can adjust quickly and stay ahead of the market.
Launch Timeline
Strategic Launch Timeline
- 01
Launch Preparation
Finalize staging, photography, drone, video, and marketing assets — coordinate the launch window for maximum buyer attention.
- 02
Coming Soon & Sneak Preview
First Team's Sneak Preview platform plus broker outreach generates early buyer awareness before the home goes fully live.
- 03
MLS Launch & Syndication
Live on the MLS and across 2,000+ syndication partners including Zillow, Redfin, Realtor.com, Homes.com, and Luxury Portfolio.
- 04
Digital & Social Campaign
Coordinated paid social, email, and digital retargeting campaigns aimed at the most likely Harbor Ridge buyer profiles.
- 05
Broker & Buyer Engagement
Private showings, targeted broker outreach, curated open houses, and ongoing buyer follow-up.
- 06
First Weekend Momentum
Coordinated open house, agent communication, and buyer follow-up to capture early demand.
- 07
Review & Negotiate
Analyze offers — price, terms, contingencies, financing strength, and net proceeds.
- 08
Escrow Management
Guide inspections, appraisal, contingency timelines, negotiation, and closing details.
The First Team Advantage
The Platform Behind the Plan
You're not just hiring an agent. You're hiring a strategy, a network, and a marketing platform.
First Team Real Estate brings nearly five decades of Southern California market experience, deep local brand recognition, and a seller-focused marketing platform designed to create demand, maximize exposure, and keep sellers informed throughout the process.
Proven Southern California Presence
First Team Real Estate has been serving Southern California sellers since 1976 across multiple market cycles.
Buyer Delivery System
Proprietary tools designed to expose listings to buyer demand before and during the public launch.
Sneak Preview
A First Team platform that helps generate internal awareness and early buyer interest before going fully live.
Broad Digital Syndication
Distribution across a broad digital ecosystem to expand visibility well beyond the MLS.
Social & Digital Campaigns
Targeted digital campaigns featuring professional media, traffic reporting, and audience targeting.
Weekly Listing Activity Reports
You shouldn't have to guess what's happening. Weekly reporting keeps you fully informed.
Global & Relocation Network
Through Leading Real Estate Companies of the World, exposure extends to a relocation and referral audience.
Seller Convenience Options
Programs like First Impressions Concierge, Flex, and Cash Offer+ help sellers solve preparation and timing challenges.
Track Record
The Numbers Behind the Brand
Pricing strategy, marketing, and negotiation — measured by 25 years of First Team brokerage results across Southern California.
First Team Homes Sold
217,275
First Team Real Estate · 1/1/2000 – 12/31/2025 (Trendgraphix)
First Team Buyers Represented
101,805
First Team Real Estate · 1/1/2000 – 12/31/2025 (Trendgraphix)
Next Steps
Next Steps to Launch the Listing
A clear path from strategy to a successful sale.
- 01Confirm launch timing and strategic window
- 02Finalize pricing strategy from the CloudCMA
- 03Complete property preparation and staging recommendations
- 04Activate pre-market awareness and broker outreach
- 05Launch coordinated MLS and digital campaign
- 06Coordinate launch open house and showing schedule